Aoi Rika Lim

Aoi Rika is the Project Manager of ENVision, the hospitality case competition under NOVUS Innovations. She is currently a junior at the Ateneo de Manila - Le Cordon Bleu Institute, pursuing a degree in Restaurant Entrepreneurship with a specialization in Marketing.

Outside of NOVUS, she has served in numerous leadership roles within the Ateneo community. She was the Chief of Staff of JGSOM Sanggunian during her sophomore year, the student government representing undergraduate business students. She also holds the distinction of being the longest-serving Course Representative for her program and is currently the Vice President of Marketing for her home organization. Her extensive experience spans both leadership and hands-on roles in the Food, Beverage, and Hospitality industries and beyond.

Aoi is a passionate advocate for the food and beverage industry in the Philippines, believing it deserves greater recognition and support. She is particularly committed to youth-led businesses that share her vision for sustainable growth and positive impact, striving to elevate this sector for future generations.